BBC Research Blows Out the 1% Rule

BBC Research Blows Out the 1% Rule.

In the UK at least. It’s now more like a 23/60/17 rule (passive/easy/intense participation), which the BBC dub the ‘Participation Choice’.

The reserach considers digital media interaction, from sharing links and photos to writing blogs. It turns out that the old 1% rule, which said that more people will lurk in a virtual community than actively participate, is old news and that now, more than 10% are getting online to contribute and interact.