Sell anyone on Vision Zero

The notion that 100 percent of traffic deaths are preventable is difficult for many of us (including me) to embrace. But as our local safety advocates kick off a campaign to make the concept state and local policy, this simple four-minute video by the state-funded Zero Fatalities Nevada is a powerful lesson for how to get the idea across.

Why should anyone die on the roads? Why do we accept it?

via A single question that can sell anyone on Vision Zero – BikePortland.org.