You know how you can easily lose track of time while checking Twitter and Facebook? And how people worry that social media is distracting people from doing real work (aka “social notworking”)? The same thing happened in the 17th century with coffeehouses, a new social-media platform where people went to read and discuss the news:
With the promise of a constant and unpredictable stream of news, messages and gossip, coffeehouses offered an exciting and novel platform for sharing information. So seductive was this new social environment — you never knew what you might learn on your next visit, or who you might meet — that coffeehouse denizens found themselves whiling away hours in reading and discussion, oblivious to the passage of time. “Thence to the coffeehouse” appears frequently in the celebrated diary of Samuel Pepys, an English public official. His entry for January 11th, 1664 gives a flavour of the cosmopolitan, serendipitous atmosphere that prevailed within the coffeehouses of the period, where matters both trivial and profound were discussed:
Thence to the Coffee-house, whither comes Sir W. Petty and Captain Grant, and we fell in talke (besides a young gentleman, I suppose a merchant, his name Mr Hill, that has travelled and I perceive is a master in most sorts of musique and other things) of musique; the universal character; art of memory… and other most excellent discourses to my great content, having not been in so good company a great while, and had I time I should covet the acquaintance of that Mr Hill… The general talke of the towne still is of Collonell Turner, about the robbery; who, it is thought, will be hanged.
Oh, but there were those who saw these new-fangled houses of idle chat as a great drain on society, distracting people from more productive pursuits. They
“grumbled that Christians had taken to a Muslim drink instead of traditional English beer, and fretted that the livelihoods of tavern-keepers might be threatened. But most of all they lamented that coffeehouses were distracting people who ought to be doing useful work, rather than networking and sharing trivia with their acquaintances.”
O tempora, O mores!