Cycling Department of Slightly Pointless Transport

 Volvo Lifepaint: Blame the vulnerable

“The young driver lost his concentration and hit me from behind….”
“We are on roads that were, really, built 100 years ago for far less traffic”
“Putting something on that will make you scream out to drivers like me …”
So, motorists not paying attention need to be shouted at to make sure they see you, and if they still don’t see you, what? Maybe you should have applied more life paint? Maybe there just isn’t room for bikes on the roads?
Lifepaint is another salve on the conscience of car drivers, nothing more. It re-affirms the idea that avoiding issues and being seen is a problem for cyclists only. It’s not a solution.